With a tag line of `Haqeeqat jaisi khabar waisi`- Truth in context to reality, Zee news, the 24-hour Hindi news channel from the Zee group of Network has been ever since on a quest to bring out the truth. This is the channels belief that has been the guiding force in the dedication and integrity of Zee News in reporting unbiased News. As a socially responsible News Channel, Zee News has dared to walk a different path to bring the truth out even if it means staying away from the hype and trivial sensationalism. Zee news globally has spread across most of Asia, the Middle East, Europe and the Americas and has carved a unique position for itself in the global media space. The wide network of Zee News stretches out to more than 60 countries worldwide. Largest nationwide network of reporters and stingers connected through advanced communication links has made Zee News the first to break stories most of the time. The channel has taken giant strides ever since its inception in 1995.

Zee News programming is content driven and covers all genres with hard-hitting News to Social service programming, from Crime Related News to Glamour and Sporting News. The content driven programming at Zee News is perhaps what differentiates it from the rest. Programs like - Kaal Kapaal Mahakaal, Crime file and Frame 3 not only hold a unique position in the News Television business today but have also changed the way News is watched. Zee News broadcasts tailored programming in specific time slots catering to varied tastes of viewers, including News at 7, News at 8, Metro News, News at 9, Prime time, Din Bhar, World View, and Beyond Headlines.

The channel has always been considered as a pioneer and a leader in the field of investigative journalism, with programming that go deeper and far beyond the usual News and current affairs programmes. Zee News` continuous search for truth has helped open the lid on many hidden truths besides winning acclaims and awards for Zee News. These include the revelation about synthetic milk made from urea, shampoo etc on The Inside Story, which won Zee News an Award at the New York Festivals a first ever for India. Zee news has also been consistently winning awards like the EMMVIES 2004, Indian Telly Awards and The Indian Marketing Awards.

The most distinct news capsule, which only Zee News has, is the News Top 10, which packs in 70 nuggets from all spheres in 30 minutes everyday. The channel also has bulletins like Hindustan Hamara - A Pan India bulletin covering News from all over India; Pehal - A programme that is based on social service and encourages it; Prime Time Special- A programme that features that day`s important events; and programmes like Bollywood Baazigar (aired daily at 7:30 pm) and Bole Toh Bollywood (Monday to Friday) that provide in-depth coverage of the world of Hindi cinema. Zee News is one step ahead of the usual television News reporting. The channel also covered the much hidden and scary life of the Aghori saints, Tantriks and other such hidden mysticism and by unleashing a program that shows this scary truth with `Kaal Kapaal Mahakaal`. What has made Zee News into a strong channel among the cluster of Hindi news channels today? It is the people oriented stories on Zee News with a strong sense of social contribution, whether it is sourcing funds for kidney transplants, providing a platform to resolve social issues or easing tensions between India and Pakistan through initiatives like inviting Javed Miandad to India. The channel also broadcasts groundbreaking news and documentary programmes like Special Correspondent, a weekly programme, based on field experiences of journalists; Encounter, a hard-hitting one-on-one interview show seeking to uncover the persons behind the persona; Dream Destinations, a programme that seeks to bring alive travelers` dreams to the small screen.

In spite of being the only pay channel in the cluster of news channels, Zee News has been successful in maintaining it`s steady position and it`s unending quest. Zee News for the Asia region is uplinked from Noida in India and uses Asiasat-3S while the UK playout is done from London and uses the BskyB platform. The advanced network and technology used in the Zee network has placed Zee News channel as the leading news network across Asia, in terms of its coverage and reach.