Zee Café is an Indian English language 24-hour television channel, launched on March 15, 2000 as Zee English. it was renamed Zee Café On March 27, 2005. The channel airs dramas, sitcoms, reality shows and variety shows. Zee Café is a Pay channel and is available on the Zee Bouquet and on Dish TV. The channel is one of the most widely viewed English channels in India. Since inception, Cafe has focused on sourcing the best international software relevant to Indian taste and preferences. Research indicated that Indian audiences prefer to follow soaps and comedies on a daily basis rather than weekly.
Cafe showcases a wide array of programs ranging from comedies to drama and sitcoms to underworld masterpieces. Some of the widely viewed properties on the channel include Full house, Benny Hill, Three`s Company, The Fresh Prince of Bel Air, Seinfeld, Black Scorpion, La Femme Nikita,The O.C, The Sopranos, ER, The West Wing and Friends. Among the daily specials is E! News, a smorgasbord of the latest gossip from Hollywood, beamed straight from LA. The other unique properties on the channel are multiple Emmy Award winners like Will & Grace, differentiated properties like Joey, Comedy Inc., Love Monkey, smash hit thrillers like Oz, Without a Trace, fashion and lifestyle oriented content like The Cut, America`s Next Top Model, After Hrs. & Trendzsetters and finally one-off events like Lakme India Fashion Week, Wills India Fashion Week and the Z F Awards.
Zee Café currently has the best English language programming in India, and is gaining popularity with the urban and young audiences. The channel had also announced its new drama - Bombay Talking - based on Bollywood, to drive more indigenous content into its programming.