Sahara Samay, another Hindi news channel, is a part of the group of six free-to-air 24-hours news channels belonging to Sahara India Pariwar. People`s Voice being the key highlights of this channel, it employs more than thousand journalists.

The channel has already made inroads into the Hindi belt with stories from Jharkhand and Chattisgarh. The focus is still on metros and smaller cities and the stories from rural areas (villages less than 20,000 population) are still few and far between them. Sahara Samay claims to be different in the cluster of Hindi news channels available in the nation. It uses a dynamic circular logo, which does not carry the channel`s name as against the other channels, which have logos incorporating the names of the channels. The Sahara Samay logo consists of colors of the Indian flag and people on the periphery holding hands. Located on the right hand corner of the screen, the logo actually moves in a clockwise direction. To add to this love for your country, all the presenters of this channel wear the Sahara Samay logo on their person (shirts or coats) unlike any other channel presenters - reinforcing the branding. The four main presenters of this channel are Vinod Dua, Shireen, Sudhir Choudhary and Arup Ghosh. The reporters use proper Hindi without resorting to Bambaiya or other dialects and minimal English words. There are two separate signature tunes - one of which is more international whereas the other has a purely Indian flavor set on the tunes of a Bengali patriotic song Aamar Janmabhoomi. It is different from the other channels, which have more western tunes. The screen has two crawlers or tickers - one of which gives stock market quotes. During the day, one of the scrolls shows the stock market prices. Foreign exchange rates are also shown in the right hand bottom corner. Post stock market trading hours, this is replaced by general news. The crawlers and supers have evolved and have become funkier - especially watch the way "Iraq" is read. This is unlike Zee News, which has one crawler, and Star News, which has one crawler in Hindi and the other in English. As the channel shows snapshots of the worldview, they have images of the globe in the backdrop as the visuals are shown within a TV shaped structure. The pace of this channel is nowhere near to Aaj Tak, the fastest channel, but still Sahara Samay zips around the countryside regularly with stories from all the four corners including South India. Though the editorial team and presenters are fluent in Hindi, there is no element of excitement while presenting the news or the Aaj Tak style of racy, "pacy", frenzy driven dialogue delivery.

The channel also has its favorites or more correctly said- Politics still rules as the channel is targeting the Hindi belt. Despite the presence of Samajwadi Party`s Amar Singh on the Sahara Parivar Board, the channel has been giving a lot of coverage to the ruling party BJP (Bharatiya Janata Party) as well as the VHP (Vishwa Hindu Parishad) Sangh Parivar (family). Yes, the usual favourites - "Ayodhya temple" and "Ganga pollution issues" - feature regularly.

Sahara programming has different sections, which include current affairs, politics, sports, entertainment, business, national and regional news, horoscopes, fitness, yoga and much more. Manchahi - (feel good) stories - stories, which are different and offbeat not necessarily of national importance but significant enough to provide some insights. Then there is Kuch Aur Khabre - about people and issues, which are so small that they would get lost in anonymity. Teh Tak, Khel Samay and Cinema Samay are some other segments. There is a separate capsule on business and the stock market prices roll over on the panel. Crime reports have been received well all round. Aap Ki Aaawaj, People`s Voice, is being done relentlessly to highlight people`s concerns without editing them or trying to neutralize them.

In the year 2006, Sahara Samay won the `Broadcast Engineering Excellence Award` for its network newsroom technology, leaving CNN in the runners up category. Sahara newsroom is a fine example of convergence wherein IT converges with Graphics, Audio-Video, editing and broadcasting. Sahara Samay is now being broadcasted in the US also. In fact, Star News and Sahara Samay National have gained significant viewership with both Aaj Tak and Zee News fighting hard to retain their strong hold.