Launched in 2003, Sahara Samay, a Hindi news channel, is a part of the group of six free-to-air 24-hours news channels belonging to Sahara India Pariwar. People’s Voice being the key highlights of this channel, it employs more than thousand journalists.

Sahara India Parivar has been founded by Subrata Roy with its headquarters in Lucknow. The company made its foray into the field of electronic media with Sahara Samay Network. This was a news network that offered five regional news channels. Besides the regional news channels for the states of Madhya Pradesh, Chattisgarh, Bihar, Jharkhand, Delhi and Maharashtra, the network also comprises Sahara Samay. This is a 24 hour national news channel that is available in more that 66 countries. Besides Lucknow, Sahara Media and Entertainment Network have its offices in Mumbai and New Delhi. Chandrasen Verma is the Editor-in-Chief for Sahara Samay.

In the year 2006, Sahara Samay won the `Broadcast Engineering Excellence Award` for its network newsroom technology, leaving CNN in the runners up category. Sahara newsroom is a fine example of convergence wherein IT converges with Graphics, Audio-Video, editing and broadcasting. Sahara Samay is now being broadcasted in the US also. In fact, Star News and Sahara Samay National have gained significant viewership with both Aaj Tak and Zee News fighting hard to retain their strong hold.

Sahara Samay presents an array of news to its viewers. These range from entertainment, politics, health, current affairs, business and others. Apart from airing the headlines, there are regular news bulletins that keep a track on these headlines and present updated news as well. Other shows at Sahara Samay include The RKB Show, Khel Samay, Charge Sheet, Abhiyan, Daav Pench, Aap ki Aawaz, Teh Tak, Silly Point, Cinema Samay, Manchahi, and others.

Anchored by Rakesh Bajaj, The RKB Show is one of the most watched shows on Sahara Samay. It is a one to one talk show where celebrities are interviewed. Punctuated the Rakesh Bajaj’s inimitable sense of humour, this show is an interesting watch. This news channel also airs shows pertaining to entertainment, sports, current issues and crime shows. World and regional news are also part of its programme list. Some of the other anchors of Sahara Samay are Vinod Dua, Shireen, Sudhir Choudhary and Arup Ghosh. Kavindra Sachan, who presents Silly Point, is the recipient of Best Anchor Award in the Sports section in the Second Media Excellence Awards.

Sahara Samay till date remains one of the most renowned Hindi news channels in India.