Filmy is an Indian Hindi film channel owned by Sahara One Media and Entertainment Limited. A completely `filmy` channel in spirit, it is a new entry among the movie channels already available for the viewers. This channel was launched in February 2006. Besides airing movies Filmy also telecasts shows like Ajj ki Filmy Khabar, Filmy Hot break, Kaun Banega Champu, Filmy Stock Exchange, Meri Bhains ko Anda kyon maara, Personal se sawaal karti hai and 200% Filmi and the like. With is varied mix of programming this channel aims to grab close to 50 per cent of the viewership and revenue shares of the genre leader. The channel is upbeat about its performance in the first month-and-half since launch and claims that it has received the highest launch GRPs (30) across genres. The key USP of the movies and movie-related shows offered by the channel is a mix of narrative and humorous programming.

There is a war of title in the entertainment world and according to Filmy, the channel, which manages to have a couple of big releases each month, becomes the leader. The channel is trying to change this with its innovative ideas and content. The channel has lined up four premiers for the month of April 2007, which includes films like Hum Kaun Hai and Hanuman. Also on the cards is Aath Bajega Filmy Challega, when the channel airs a recent release at 8:00 pm. To be different from the rest of the movie channels in India, Filmy channel has also set up a platform for short films, in the hope that this venture would generate hype and popularity of this channel. The "Short Films on Filmy" initiative is a competition for short films, with a selection of 15 films to be screened on Sundays during primetime and others on weekdays.