Pogo has now become a family entertainer through the Cable television. It has programs like Boohbah, Barney & Friends, Miffy & Friends, Franny`s Feet and Tweenies specifically aimed at the kids.

Cartoon Network and Pogo, India`s top two kids television networks, which together have 80 per cent, channel share. Pogo launched two brand new Indian productions, M.A.D, an acronym for Music, Art and Dance, on April 24 at 11.30 am, and Bam Bam Bam Gir Pade Hum premiering in June. Besides, some exciting movies are also on the anvil very soon, Harry Potter and The Chamber of Secrets being one of them. Comedies and drama shows such as Around the Twist that cater to older kids or young teens.

Further, the channel has documentaries such as Walking with the Dinosaurs, Walking with Beasts, and also movies like Harry Potter and The Philosopher`s Stone, Harry Potter and the Chamber of Secrets and Harry Potter and the Prisoner of Azkaban targeted at the entire family. Annually it has an award ceremony for kids called the Pogo Amazing Kids Choice Award, where celebrities also attend. Famous celebrities known to have come in previous years are Hrithik Roshan and Priyanka Chopra.