Sony PIX is another Indian entertainment channel that was launched by Sony Entertainment Television (Sony TV) in order to provide its viewers with the high ranking Hollywood blockbusters that would meet the wishes of all movie lovers. As a popular entertainment channel PIX has a well contained movie library that includes movies from Columbia and MGM and excites the Hollywood movie lovers. PIX attempts to be extremely contemporary, innovative, passionate, engaging and stylish. The programming consists of contemporary and classic Hollywood movies with original programming and other elements that reflect the channel`s promise of being mad about the movies.
Sony PIX has till now been popular known for its variety of movies. Along with this channel has made special efforts to fill the gap between Hollywood and Bollywood
in which it introduced few shows that were anchored by Indian Bollywood actresses. Such a show was organised when she interviewed new Bond, Daniel Craig, and the rest of the cast of the Bond movie `Casino Royale`. This channel is taking pains to build an Indian identity through customized programmes. Not just with the advertising but with localizing the look and feel of the channel. This channel has also premiered Aparna Sen
`s movie, ` 15- Park Avenue`. PIX had also decided to pay a tribute to two directors - Martin Scorsese and Woody Allen - in the month of May in 2007. The line-up begins with Martin`s films: `Raging Bull`, `Taxi Driver`, `New York, New York` and `Age of Innocence`. Some of Woody Allen`s films that will be showcased include `Everything That You Always Wanted To Know About Sex`, `Interiors`, `Manhattan`, `Husband and Wives` and `Crime and Misdemeanours`.
Sony PIX has been one channel which was established in an unusual manner that began with a telephonic conversation this channel was projected as the biggest temptation of the movie lovers. Like other channels and particularly Star TV, Sony Entertainment too went a step ahead by launching this English movie channel that made Sony a comprehensive channel. Now along with its popular Hindi channels and daily soap serials this channel too added new glory to the channel which now expanded all over the world. Currently PIX Sony has been credited for beating Star Movies in the Prime Time Week which gave it a second opportunity to become the NO.1 English movie channel. Along with this the channel has gained the right to show all the latest releases of Sony pictures exclusive on Sony PIX.
Thus, Sony PIX has entered into an exclusive deal with Sony Entertainment Television in which it has gained the proprietorship of featuring all the Hollywood TV Premiers and latest hits.