Nickelodeon, popularly known as Nick India, is an Indian animation channel for children, based in Mumbai. It is a 24-hour English pay channel, along with option of Hindi language programming, on direct-broadcast satellite. It is the world`s only multimedia entertainment brand. Dedicated exclusively to kids, Nickelodeon channel reaches a total of 287.6 million households in 162 territories worldwide via 28 channels, 22 branded program blocks. Nick India was launched in 1999 in India. It reaches 18.9 million households in Nepal, Bangladesh, Bhutan, India, Pakistan, Maldives, and Sri Lanka. In July 2002, the India telecast had started to air on one million homes in Pakistan. Nick India is available in both Hindi and English.

History of Nickelodeon
Nickelodeon India first started broadcasting from October 1999, under Viacom 18. initially it only showed original programmes like Rugrats, The Wild Thornberrys, Rocket Power, Klasky Csupo, Ren and Stimpy, As told by Ginger, Kenan and Kel, Catdog, SpongeBob SquarePants, The Adventures of Jimmy Neutron, Hey Arnold!, Legends of the Hidden Temple, Drake and Josh and others. In 2004, the network made a contract with Mattel India, to produce more original programming for Nick, and to broadcast exclusive Mattel programs.

Development of Nickelodeon
In 2007, after forming a joint venture with Television 18, Viacom 18 established Nickelodeon India, as a production of local programming. Nowadays, Nick India telecasts acquired programmes as well as locally created shows. It was done to showcase motion pictures and other programming, for the Indian viewers. To make it more Indian in a way, Nick India also used to show Bakra, the MTV India produced comedy series. Hosted by Cyrus Broacha and a group of regulars, Bakra also featured as a part of the Nick "Ha ha ha" programming block and used to be aired on weekdays.

Nick has also spread its web into cyberspace with the launch of its website, Nick.com. This new website enables young users to enter into a world of fun, games, previews of upcoming shows and social networking. Overall, Nickelodeon`s Internet activities are its fastest growing business. It owns virtually all its content and can leverage it across broadband and Internet. It has proved to be a big opportunity for the company.

Programmes of Nickelodeon
Nickelodeon or Nick India broadcasts a lot of cartoon shows that attracts children, the most popular being Spongebob Squarepants. Apart from that, educational shows like Dora The Explorer are also aired in pre-school block on Nick. The Nickelodeon Kids` Choice Awards is also a highly successful program on Nickelodeon India. Other than that shows like Keymon Ache, Ninja Hattori, Perman, The Penguins of Madagascar, Avatar: The Last Airbender, Little Krishna, Drake and Josh, Chicken Stew, Power Rangers, Shaun the Sheep, Pick-A-Trick, Oggy and the Cockroaches etc. are also shown and are highly viewed by the audiences.