This is a satellite and cable TV channel for children and teenagers. It is the world`s only multimedia entertainment brand. Dedicated exclusively to kids, this channel reaches a total of 287.6 million households in 162 territories worldwide via 28 channels, 22 branded program blocks, and two broadband services across Africa, Asia and the Pacific Rim, CIS/Baltic Republics, Europe, Latin America, and the United States. It was launched in October 1999 in India. It reaches 18.9 million households in Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka. In July 2002, the India feed was also extended to one million homes in Pakistan. Nick India is available in both Hindi and English.

Nickelodeon began producing shows called Nicktoons on August 11, 1991, beginning with Doug. At the same time, Rugrats and Ren & Stimpy debuted. On May 1, 1999,Nickelodeon introduced their most popular original show to date, SpongeBob SquarePants. The animated show would be embraced by both young and old alike worldwide.

In India Nick has 12 hours of Hindi shows. To make it more Indian in a way, Nick India also shows Bakra, the MTV India produced comedy series. Hosted by Cyrus Broacha and a group of regulars, Bakra also features as part of the Nick Hahaha programming block and is aired on weekdays at 6:30p (30 min) and weekends 4p (60 min).

Nick has also spread its web into cyberspace with the launch of its website, Nicktropolis.com. This new website, Nicktropolis enables young users to enter into a world of fun, games and more over the Internet. Overall, Nickelodeon`s Internet activities are its fastest growing business. It owns virtually all its content and can leverage it across broadband and Internet. It is a big opportunity for the company.