NDTV Profit, owned by NDTV Limited, is a 24-hour Indian business channel in English. It has created a niche in the media world, and established high standards in the world of media business. Among all the Indian News Channels NDTV Profit was started by New Delhi Television started in January 2005. Quite a number of excellent journalists cover the news related to business from the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE). Namrata Brar, Shweta Rajpal Kohli, Aunindyo Chakravarty, Nikunj Dalmia, Shaili Chopra Aroor and others are the popular journalists of NDTV Profit.

Besides this, the channel also covers the latest business deals and acts as a platform for companies to put across their public results, with growth rate, net profit etc. NDTV Profit also started a Business Leadership award in the year 2006. The first edition of this saw the awards being given away to entrepreneurs by the Indian Prime Minister Dr Manmohan Singh. Nandan Nilekani of Infosys was chosen the Viewers Choice Best Global Indian. NDTV Profit is TAG`s fourth channel launch in India.

Siddharth Vinayak Patankar, who is the anchor of The Car and Bike Show, is also the Editor of NDTV Profit and Shivnath Thukral is the Managing Director of this channel. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. The major chunk of NDTV Profit`s content includes reports from the stock market, interviews with experts from markets and banking apart from corporate honchos, corporate earnings, tracking market indices, advic e on personal finance and the stock market and phone-in programmes.

NDTV Profit is positioned straight against CNBC-TV 18, which is currently the leader among business channels in India. CNBC TV-18 already has a loyal audience that it has cultivated over the years. In the last few years, NDTV had already become a semi Indian business channel, especially in the mornings, tracking the stock market and running a stock ticker throughout the day.

Some of the popular shows on NDTV Profit include The Car and Bike Show, Business on Course, Breakfast with Profit, Countdown, Opening Moves, Profit Fundamentals, Buy or Sell, Profit Newsroom (Talk show), Cell Guru, Unstoppable Indians, Gadget Guru, Walk The Tech, Tough Talk, D Street, Profit at Night (Talk Show), etc. It is aired every Saturday in India. Boss`s Day Out, on the other hand, airs interviews of the CEO`s of top notch companies. The Big Fish is an interactive show which shows a one to one interaction with the experts from the business world. For the gadget lovers Cell Guru and Gadget Guru will be perfect shows. NDTV Profit also airs Just Books that deal with famous authors and their works. Besides these it also covers the current literary events as well.