NDTV 24x7, which is one of the most popular English news channels of India, has been the largest private provider of news and Current affairs. Headed by Prannoy Roy and his team, this channel has been most successful in Asia, Africa and South East Asia. The channel has been considered to be the best 24-hour English news channel in India and has won the Asian Television Award for Best News Channel consecutively in 2005 and 2006. Adding to this great honour, NDTV also bagged four awards at the Hero Honda ITA Awards Ceremony in the year 2006.

History of NDTV 24x7
NDTV 24x7 has been one of the offshoot channels of NDTV, which was initially founded in the year 1988 as India`s first and largest private producer of news, current affairs and entertainment television. NDTV 24X7, the flagship English news channel is the market leader in India, with an unrivalled reputation for excellence. In the year 2006, NDTV 24x7, announced the launch of a daily news programme, `Southern Edition` using the Opt-Out telecast technology, for its viewers in Tamil Nadu, Karnataka and Kerala. In the year 2007, the channel was converted into a free to air channel in the Cas-notified areas of Delhi, Mumbai and Kolkata. The channel was already a pay channel in Chennai. The Set-Discovery One Alliance distribution bouquet distributes NDTV 24x7. Finally the channel attracted maximum number of advertisers which are essential for sponsoring the channel.

Programmes of NDTV 24x7
NDTV 24x7 includes a team of aggressive and courageous journalists which include journalists like Barkha Dutt and Prannoy Roy who spearhead the news campaigns all over India as well as the world. Apart from news on current affairs this channel also introduces a number of other programmes like "The Big Fight" and "We the People", which are highly popular. Featuring news on political and economic state, entertainment reports and cricket, the channel continues to produce original content such as documentaries and special reports. The famous show `We the People` hosted by Barkha Dutt, has received critical acclaim and has won several key awards. It also airs other shows like Walk the Talk, Cricket Controversies, Your Day Today, Sports 24x7, The X-Factor, Witness and the many more. Entertainment programs like "Limelight," which covers the world of art, theatre, and film, and "Chuppa Rustum," the popular gag show, are aired on these channels. The channel also features live analysis of election results and the country`s annual general budget. The Car & Bike Show has also received much appreciation by motor vehicle enthusiasts.

It has 23 offices and studios across the country and hosts India`s most recent and sophisticated production and newsgathering facilities. NDTV 24x7 and NDTV India - two round-the-clock English news channels- broadcast via the far-reaching Global beam on Pan Am Sat`s PAS-10 satellite.

NDTV 24x 7 at present has expanded its spectrum which includes a number of channels like ATN NDTV 24x7. Along with this NDTV as a whole includes more factions like NDTV Profit, NDTV Good Times, NDTV India and NDTV Hindu which is accompanied by the official website NDTV. Com, that gives more access to the people. The aim of the channel is largely to keep transforming according to the changing atmosphere - an attitude which it conveys through its channels.