 The National Geographic Channel is a subscription television network. It features documentaries produced by the National Geographic Society. It features some programming similar to that on the Discovery Channel such as nature, science, and history documentaries. the world`s first National Geographic Channel launched in Europe and Australia in September 1997. In July 1998, National Geographic Channel Asia was launched in partnership and distribution with STAR TV.
National Geographic Wild Channel in Asia brings viewers documentaries entirely focused  on the animal kingdom and the worlds they inhabit. From the most remote environments, to the forbidding depths of our oceans, to the protected parks in our backyards, National Geographic Wild uses spectacular cinematography and spellbinding storytelling to take viewers on unforgettable journeys into the wild world and to experience the best, most intimate encounters with wildlife ever seen on television. Globally, NGC (including NGC US which is a joint venture of NGT&F and Fox Cable Networks Group) is available in over 318 million homes (including day-part households) in 164 countries and 27 languages.
National Geographic Channel showcases the expeditions of dynamic and committed explorers, filmmakers, and researchers on assignment around the world. National Geographic Channel is available in the following markets: Hong Kong / India / Indonesia / Mainland China / Malaysia / Middle East / Philippines / Singapore / South Korea / Taiwan / Thailand.
 The National Geographic Channel Asia team has been recognized with a total of 10 awards in the last six weeks, winning 5 awards at the 9th Asian Television Awards, 4 awards at PROMAX and BDA Asia, and 1 award at the CASBAA Pay-TV Awards in the year 2004. With the new tally of awards, National Geographic Channel International has now received over 60 awards in recognition of its program, on-air and off-air quality. In addition, National Geographic Television and Film has won over 900 industry awards including 124 Emmy Awards.
National geographic also featured some amazing documentaries on the tragic 9/11 events. Heart-warming documentaries on the Mumbai floods and Indian Witch hunting were amazing to watch. There were features on the Metro rail of Delhi, air crashes and earthquakes, the Brahmaputra River, the disappearing lions in India and more such many films. Reality shows have been a success formula for many general-entertainment channels. And that`s just what National geographic channel is trying. The channel has rightly mixed reality with adventure to conform to its image.
The special-interest channel is all set to launch a new show in November, `Nat Geo Mission Udaan`, for which it had tied up with the Indian Air Force (IAF) in the year 2005.
The Nat Geo brand already exists in different formats, which includes merchandise, books, maps, expeditions and DVDs. the channel is also open to trying out different avenues in India for promoting its brand. In the past, it associated itself with the film Kaal, where one of the protagonists was shown as a reporter from the National Geographic Magazine. The channel has been trying to localize content with programmes such as Mission Udaan and It Happens Only in India. Nat Geo is not looking at introducing more channels in the country unlike its direct competitor, Discovery Channel, which has introduced its second Discovery Travel & Living channel.
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