National geographic channel is one of the entertainment channels that was launched in association with Star TV in 1997. This channel mainly intends to telecast the world wide documentaries which cover the thrill of life. With a large number of subject matters that cover photography, animal world, travel, environment, adventure kids and video, this channel has been one of the most popular channels of the world. It featured some documentaries produced by the National geographic Society. In association with Star TV this channel has telecasted some programmes which are very similar to those of Discovery channel and History channel.
National Geographic Wild Channel in Asia brings to its viewers documentaries entirely focused on the animal kingdom and the world they inhabit. The channel had initially telecasted some of the thrilling documentaries on animal world in which it reached the remote areas in dense forests. The National Geographic Wild Channel penetrated into the forbidden depths of ocean, protected parks as well as some of the dense forests of the world to cover reality. The National Geographic Channel Asia team has been recognized with a total of 10 awards, winning 5 awards at the 9th Asian Television Awards, 4 awards at PROMAX and BDA Asia, and 1 award at the CASBAA Pay-TV Awards in the year 2004.With the new tally of awards, National Geographic Channel International has now received over 60 awards in recognition of its program, on-air and off-air quality" In addition, National Geographic Television and Film has won over 900 industry awards including 124 Emmy Awards
National geographic also featured some amazing documentaries on the tragic 9/11 events. Heart-warming documentaries on the Mumbai floods and Indian Witch hunting were some of high rated programmes of the channel. There were features on the Metro rail of Delhi, air crashes and earthquakes, the Brahmaputra River, the disappearing lions in India and more are some of the documentaries that depict reality. Reality shows has been one of the biggest attraction of every entertainment channel which is now included in National geographic channel as well. The channel has rightly mix reality with adventure to conform to its images.
National geographic channel is all set to launch some new show in November which shall include shows like `Nat Geo Mission Udaan`, for which it had tied up with the Indian air Force in the year 2005. The Nat Geo brand already exists in different formats, which includes merchandise, books, maps, expeditions and DVDs. the channel is also open to trying out different avenues in India for promoting its brand. In the past, it associated itself with the film Kaal, where one of the protagonists was shown as a reporter from the National Geographic Magazine. The channel has been trying to localize content with programmes such as Mission Udaan and It Happens Only in India. Nat Geo is not looking at introducing more channels in the country unlike its direct competitor, Discovery channel which has introduced its second Discovery Travel and Living channel.
Thus among other international channels, this is one of the most popular national channels which not includes animal world with which it began its broadcast but also include other programmes that expands its transmission and coverage over various issues. As one of the most attractive channel this raises the curiosity of man towards the reality of life.
