DD Kashir is the Kashmiri language
satellite channel supported by Doordarshan studios in Srinagar
and Leh. Launched in 2003 DD Kashir has entertainment serials, infotainment programmes, news & current affairs, social and cultural programmes and film programmes as its major content. In terrestrial mode, DD Kashir is available to 96 % of the population of the valley.
It used to be operated from Delhi but in the year 2006, the Centre decided to shift the operations of Doordarshan`s `Kashir` channel back to Srinagar from Delhi
after more than 17 years since the outbreak of violence in Kashmir in late 1980s, thus fulfilling a long-standing demand of the people of the Valley. DD Kashir also became a 24-hour channel from 15th August,2000. the channel used to telecast a 14 and half hour programme daily. Out of these,commissioned programmes account for six hours, another four and half hours are taken by in-house and news/current affairs programmes while the archival programmes take four hours daily. The special audience programmes cover Gojri, Pahari, Ladakhi, Dogri, Sheena, Balti, Pushtu, Bhadarwahi
The channel for which the centre has allocated Rs.90 crore for one year, has a reach of 20 to 25 km and does not cover remote villages of the valley which are most affected by militancy. It therefore fails to counter the massive anti-India propaganda launched by Pakistan
television (PTV) through its powerful transmitters along the border. The channel which is non-propagandist and aims at integrating the people of the state with the rest of the country, cannot be watched by a majority of the people even within the 25 km radius as power supply remains cut for almost 12 hours every day.