IBN 7, another Hindi news channel from the kitty of CNN was launched on Independence Day, 15th August 2006. It was earlier known as Channel 7. Like every other channel, this channel also claims to completely transform the television news space in the country. IBN 7 promises to symbolize the spirit of `whatever it takes`, the same spirit that has made CNN-IBN the country`s number one English news channel. With a tag line of `khabar, har keemat pe` or `news at any cost`, News, no matter what the odds, News, no matter what it takes - that`s what the newest Hindi channel IBN 7 is committing to the audiences. The channel has all known faces of Hindi Journalism. IBN 7`s greatest USP is its synergistic relationship with CNN-IBN and the Television 18 network, giving it a cutting edge in getting the news and telling it as it happens. The channel is a combination of Hindi journalism with the sophistication of English making the channel a world class, hard-core news product. The channel is backed by a strong force of 4800 news professionals in India and spearheaded by the stars of TV news journalism, such as Rajdeep Sardesai and Ashutosh. With bureaus in every state capital and state of the art broadcast centres in Delhi and Mumbai, it also gets news from other channels of TV18 - such as political news from CNN-IBN, business news from CNBC-TV18, and the consumer angle from CNBC Awaaz. IBN 7 is dedicated to pure, relentless journalism that promotes the cause of the common man.

IBN 7 and CNN-IBN have joined hands with The Express Group in launching a two-week long opinion poll, starting May 26th 2007, - `Your President` (on CNN-IBN) and `Aapka Rashtrapati` (on IBN 7). This poll is two-fold, which on one hand approaches MP`s and MLA`s (constituting the Electoral College) to share their opinion on who best deserves to be India`s next Presidential candidate, and on the other hand also seeks to discern the public`s voice on the same.

Within less than a year since its inception IBN 7 has been responsible for numerous exclusive and groundbreaking stories and has been successful in earning a significant name for itself in the Hindi News channel section. These stories have been unique and meticulously researched with members of the IBN 7 team in many instances putting themselves in danger to reveal the truth. As a result of its dedication to providing its viewers revolutionary, investigative stories, IBN 7 has been steadily climbing the charts and gaining in its market share. The market share of this channel has risen to 14 percent of the Hindi News market share in India.

The past few months have seen the channel air some really impactful and exclusive stories such as Maya exposing the money-laundering racket involving babas; the passport scam, revealing how easy it is for anyone, even a listed terrorist, to get a passport made and visas issued; Operation Kama Sutra shed light on so called sex experts who gain pleasure out of conning people; BJP CD, a revolutionary story whose revelations have questioned the integrity of the largest opposition party; among many others. These stories have been unique and meticulously researched with members of the IBN 7 team in many instances putting themselves in danger to reveal the truth. At IBN 7 the credibility and accuracy of the stories are assured.

Even this channel has been in controversies. In April 2007, the channel abandoned all journalistic ethics on Sunday as it showed to minor clashes in Lucknow and Kanpur throughout the day. The TV channel turned clashes into live news and kept repeating the same footage for hours.