Hallmark movie channel, not so famous with the Indian population, shows some of the best movies Hollywood has to offer. Offering an extremely unique variety of quality entertainment, the movie genre range from action, adventure, history, biography, comedy, crime, drama, family, mystery, romantic, thriller, westerns, sci-fi and tearjerker movies. Not to be missed are the three wonderful shows of Oprah Winfrey, Without a trace and Intelligence.
The channel has broaden their product offering by introducing box-office hit Hollywood movies, never-before-seen-in-India series such as Star Trek Voyager, The Guardian, Party of Five and have also premiered the Golden Globe winning original movies like Judy Garland: Me and My Shadows. With the premiere of Steel Magnolias, starring Julia Roberts in May, Hallmark Channel is moving towards engaging mass eyeballs with theatrical movies. This follows the channel`s premiere of Courage Under Fire, starring Meg Ryan in the US. Not to forget the first TV premier of a powerful new Asian movie named Cages.
Brand awareness is increased in Mumbai, Delhi, Bangalore, Chennai and Kolkata through a media-mix of outdoor, cinema, websites, radio and print. Hallmark is the only channel that has made Hollywood stars available to India. The stars have always supported the channel by being available both to the Indian press and viewers. From Jason Scott Lee, who came to India to promote Arabian Nights, to Mathew Modine and Jennifer Love Hewitt, and shortly Bridie Carter, one of the upcoming stars of tomorrow and the leading lady of Mcleod`s Daughters.
The channel is currently available in all major Indian metros and mini-metros in 9 million homes. Globally, Hallmark Channel broadcasts to over 110 million subscribers. Its
distribution has seen a marked rise of 60-per cent in the last quarter. Currently, Crown Media Holdings - which owns and operates pay television channels dedicated to high quality, broad appeal, entertainment programming, operates and distributes Hallmark Channel in more than 100 international markets, incorporating over 83 million households. For an increase in their revenue Hallmark channel has also tied up with Mediascope Associates for ad sales in India. The channel boasts of New Show launches that include Australia`s No 1 terrestrial TV serial Mcleod`s Daughters in March, and Fidel, based on the colorful life of the famous Cuban revolutionary leader Fidel Castro.
