A joint venture of CNBC and Television 18 India Limited, CNBC Awaaz is a product of the world`s largest conglomerate- NBC Universal and CNN IBN. The channel was started keeping in mind the great number of Hindi speaking viewers that have today entered the economic mainstream and they require information and news that can help them take better earning, spending and investing decision. CNBC AWAAZ, the consumer oriented business channel in Hindi has addressed this need of progressive Hindi speaking audiences ever since its launch. The channel claims to be India`s largest business and consumer oriented channel.

CNBC AWAAZ hosts an impressive array of shows spanning personal finance, markets, small businesses, consumer issues, health, education, shopping and more, led by the most impressive team in business journalism as well as media professionals. with its focus on the consumers, retail investors and small business men, the channel has helped triple India`s consumer audience three folds from 10 million to 32 million. More than 55% of this new business audience has come in through CNBC AWAAZ. Markets, Consumers, Personal Finance, Interactivity and 360 degree Infotainment form the foundation of CNBC AWAAZ`s programming. Shows like the entertainment oriented E Guide, which takes you through the best Entertainment available on the market shelves, highlight CNBC AWAAZ`s infotainment content. It focuses on the best selling films, DVD`s and music available in the market. A complete show for all those entertainment buffs who thrive on "chatpata" information, on goings in the entertainment sector, like current films, celebrity interviews etc.

Awaaz had recognised that business existed beyond the English-speaking, elite, metropolitan corporate players and institutional investors and catered to an audience of small and medium entrepreneurs and small investors. Awaaz is positioned as a niche channel and the initial strategy was to not emphasize the CNBC branding or the viewers might have got an idea that Awaaz was merely a Hindi version of CNBC TV 18. The new category of television viewing created by CNBC Awaaz and the focus of the channel not being competition but the consumer has become one of the sought after by marketers as well as a cross section of affluent, Hindi speaking audiences across the country. It aims at informing and educating its customers on Smart Investing, Smart Spending and Self Grooming. These decision makers choose CNBC AWAAZ ahead of established news channels like Star News, NDTV India and Zee News, second only to Aaj Tak. CNBC AWAAZ is the second most watched Hindi News channel amongst all decision makers.

New innovative strategies have helped this channel with rapid growth prospects. CNBC Awaaz, in February 2007, launched a talent show called Khud Par Karo Yakeen to spot women with a flair for news presentation. The show attempted to search talents from non-metro cities and towns and make access to the media field easier. The process of selecting the winner will be filmed in six episodes, starting with 150 contestants drawn from Mumbai, Delhi, Bangalore, Lucknow and Chandigarh. It will capture the participants` evolution from amateur contender to well-prepared competitor. A jury comprising a senior print journalist, veteran CNBC news professional and other experts will test knowledge, skill, confidence, flair and talent.

Consumer has always been the core content and target for CNBC Awaaz and in an effort to help the Indian consumer make an informed choice, CNBC AWAAZ, for the first time presented India`s most credible Real Estate Awards in association with CRISIL. CNBC AWAAZ and CRISIL Real Estate Awards is an initiative that honors India`s leading developers and builders who have played a major role in shaping the India success story. The Awards recognize the best in the industry that have the potential to raise the bar and set new benchmarks for newer entrants.

CNBC Awaaz is the only Hindi channel, which is aired live along with NDTV profit, on the walls of the stock exchange in Mumbai.