CNBC Awaaz came into existence as a product of the world`s largest joint venture that took place between NBC Universal and CNN-IBM. This channel was mainly oriented towards the great number of Hindi speaking viewers that have today entered the economic mainstream and they require information and news that can help them take better earning, spending and investing decision. CNBC AWAAZ, the consumer oriented business channel in Hindi has addressed this need of progressive Hindi speaking audiences ever since its launch. The channel claims to be India`s largest business and consumer oriented channel.

CNBC Awaaz hosts an impressive array of shows spanning personal finance, markets, small businesses, consumer issues, health, education, shopping and more, led by the most impressive team in business journalism as well as media professionals. With its focus on the consumers, retail investors and small business men, the channel has helped triple India`s consumer audience three folds from 10 million to 32 million. More than 55% of this new business audience has come in through CNBC Awaaz. This channel has been able to attract Markets, Consumers, Personal Finance, Interactivity and 360 degree Infotainment form the foundation of CNBC Awaaz`s programming. Shows like the entertainment oriented E Guide, which takes you through the best Entertainment available on the market shelves, highlight CNBC Awaaz`s infotainment content. It focuses on the best selling films, DVD`s and music available in the market. A complete show for all those entertainment buffs who thrive on "chatpata" information, on goings in the entertainment sector, like current films, celebrity interviews etc.

CNBC Awaaz has been one channel that has been able to leap the boundaries of language in providing information and covering the groups like small investors and small and medium entrepreneurs that are generally neglected under the pressure of large business houses. Such channel, like CNBC Awaaz, has caused a new revolution among the entertainment channels. It has encouraged the small investors to collect information regarding the world competition and participate with others. It mainly aims at informing and educating its customers on Smart Investing, Smart Spending and Self Grooming. These decision makers choose CNBC Awaaz ahead of established news channels like Star News, NDTV India and Zee News, second only to Aaj Tak. CNBC Awaaz is the second most watched Hindi News channel amongst all decision makers.

CNBC Awaaz which is launched in February 2007 aims at introducing new strategies that shall include the women viewers from areas other than the mega cities of India. With the introduction of contests and selection of winners from the areas other than metropolitan cities the channel gives access to mass media so that it can reach to the remote areas of India. Consumer has always been the core content and target for CNBC Awaaz and in an effort to help the Indian consumer make an informed choice, CNBC Awaaz, for the first time presented India`s most credible Real Estate Awards in association with CRISIL. CNBC AWAAZ and CRISIL Real Estate Awards is an initiative that honours India`s leading developers and builders who have played a major role in shaping the India success story. The Awards recognize the best in the industry that have the potential to raise the bar and set new benchmarks for newer entrants.

Thus CNBC Awaaz has been one of the most important consumer oriented channel that aims at economic progress of all those sections of small investors who lag behind due to lack of information. As such this channel can be considered to most informative in the field.