Cartoon Network is an American Cable television network. Cartoon Network was first launched in the US in October 1992. Turner Broadcasting, showing primarily animated shows, creates it. Cartoon Network has launched many other shows including Dexter`s Laboratory, Ed, Edd, n` Eddy, The Powerpuff Girls and many other TV series. Cartoon Theatre is Cartoon Network`s film series, featuring animated theatrical films, animated television films, and films made for Cartoon Network.

Today, India has emerged as the top market in the Asia-Pacific region for Cartoon Network, both in terms of revenue generation and viewership. From Bugs Bunny to Ramayana, Cartoon Network is the ultimate destination for animation in India. Cartoon Network has been ranked the No. 2 channel after Star Plus among all national channels from 5 a.m. to 9 p.m. Cartoon Network, which currently reaches 18 million C&S homes, had turned into a 24-hour channel in mid-2001, with Turner Classic Movies being taken off air. Languages are key to Cartoon Network`s localization strategy and the language feed has gone beyond the existing English, Hindi and Tamil feeds.

The channel`s success lies in its innovative marketing and promotional activities. Among the recent on-ground initiatives are Toon Cricket with the characters Scooby Doo and Tom & Jerry, the Powerpuff Girls `School is Cool` programme, Save Dexter`s Brain and Toon Hunt. Cartoon Network also tied up with Cadbury`s Bournvita for a promotional licensing deal.

One of the TV networks owned by the main channel Cartoon Network is the Boomerang channel. This channel airs classical animated cartoons and animated television series from Warner brothers, Metro-Goldwyn Mayer and Hanna Barbara archives. the channel was launched at the end of the 20th century and introduced to satellite and digital cable in April 1, 2000.

In India Cartoon Network launched Boomerang in November 19 in the year 2000. To launch Boomerang, Yogi Bear hopped on to the Boomerang bug, a colorful float, and traveled to Chennai on November 12 to meet children. Cartoon network also featured a weekly on-air contest for children during the Boomerang launch.

Cartoons like Dexter`s Laboratory and Mike, Lu & Og are very famous in Boomerang. Boomerang has always been termed as the classic cartoon channel. The classic cartoon channel had also agreed to cut scenes from Tom and Jerry cartoons showing characters smoking. Boomerang is a wonderful channel with appeal for all ages, an enormous range of cartoons and it`s a great place for people to go when they want to relax and laugh.

Looking through the Boomerang schedule is like taking a walk down memory lane for many of us who enjoyed shows like the Flintstones and Tom & Jerry when we were kids. As the saying goes, `history repeats itself` and in the spirit of the action of a boomerang, the real excitement of the channel is that its programmes have come back again, retaining all of their freshness and appeal for the next generation. Boomerang shows timeless favorites such as Scooby Doo, Tom and Jerry, Looney Tunes and The Flintstones. Boomerang is cartoon entertainment for the whole family, bringing much-loved toon stars to a whole new generation of viewers.