
Started in 2000, IIFA or International Indian Film Academy Awards promotes Indian cinema at an international level. The promotion of Indian cinema globally has benefited its fans across the world. Such an endeavor has also enabled India to showcase its talent to the rest of the world.
The first IIFA awards were held at Millennium Dome, London in 2000. Since then it has been held at different venues, such as, Sun City (2001), Malaysia (2002), Johannesburg (2003), Singapore (2004), Amsterdam, Netherlands (2005), Dubai (2006) and Yorkshire (2007). In 2008 IIFA was organized at Bangkok, Thailand (2008).