The extremely talented soul Sandiip Sickand is the Chirf Creative Director of the very popular Sony Television channel. After four years of work experience with Balaji Productions, he turned himself to a corporate structure. He is responsible for steering the creative aspects of Sony. He is all geared up to get the channel going and make the channel enjoy soaring popularity in the coming times.

About his plans to promote the channel Sandiip Sickand is also very excited. They have also planned new shows, which will be strengthening the 8pm to 11pm band. The channel has also tied up with Tony and Diya Singh for their new show `Jeete Hai Jiske Liye` which will star the popular small screen actress Renuka Sahane. He has also tied up with Maverick Productions and Anupam Kher with their new conceptual shows. Certain aspects of the show are yet to be finalized.

< Sandiip Sickand also aims to focus on the afternoon slot and will also be launching some new shows there to boost up the popularity of the channel. He is also very motivated by the progress that the Zee Television channel has made over the years. However in this corporate world he feels he is at home and that the world of entertainment is combination of competitiveness and fun. He also hopes that the channel will be able to make its mark very soon and that the results will be very much evident in the coming times.