Satellite Television for the Asian Region or STAR is based in Hong Kong that has its programming offices mainly in India and Australia as well as in other south Asian Countries. It is an Asian TV service owned by the founder Rupert Murdoch`s News Corporation. According to their official report the STAR service has more than 300 million viewers in 54 countries and is watched by 100 million viewers every day more or less. After Bennett, Coleman & Co. Ltd., the publisher of Times of India, STAR has emerged as India`s second-largest media company. In the year 1990, the company was launched as part of Hutchison Whampoa group. Launch of StarTV led to the explosive growth in the media industry across the entire region.

In the recent time STAR broadcasts over 60 services in nine languages and offers a range of entertainment, sports and othee programmes.. From $220 million in 2003, STAR`s revenues have increased to $245 million in 2004. the channels that STAR provides in India are:

STAR PLUS: STAR plus is considered as one of India`s most popular Hindi General Entertainment Channel. When it launched in 1991, it was one of the five original STAR TV channels. For six years, it stood as India`s number 1 cable channel. STAR PLUS regularly features on cable in India the top 40 programmes every week. It is a news corporation company.

STAR GOLD: STAR Gold is a part of the STAR TV networks and a Hindi movie channel. It features a mix of contemporary as well as classic movies from the 1950s to the present time. STAR Gold possesses one of the largest Indian film libraries enabling it to offer a wide variety of films for the entire family.

STAR ONE: STAR ONE considered as the next generation of Hindi entertainment channel which has various mix of programming, an innovational, and cutting edge production values, targeted to the urban, upwardly mobile Indian audiences. STAR ONE exaggerates an lay out of original programmes across a range of entertainment genres - comedy, drama, action / thriller, youth, lifestyle and game shows, as well as the original one made for television movies. The Channel was launched on November 1, 2004. It has gained popularity with shows like Nach Baliye and The Great Indian Laughter Challenge.

Channel [V] : Asia`s initiator of a trend or trend setting music channel is the features of the channel named CHANNEL [V]. It broadcasts the latest chart-topping music videos, music stars with popular VJs. Its programming, packaging are made locally and presenters ascertain [V] of reflecting the tastes and attitudes of its huge youth audience. The Channel in India also features a range of successful reality-based talent quest shows including [V] Get Gorgeous, [V] Super Singer and [V] Popstars.

In many countries around Australasia, Asia and the Middle East, Chennel [V] is aired. It is owned by Star TV. With some focus on local music Channel [V] plays both mainstream and alternative music. For the most part English-language music is played.

Star Utsav: Star Utsav is a free-to-air Hindi general entertainment channel. The channel brings the best of Hindi programming to millions across India. Most popular programmes such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii and Kasautii Zindagii Kay from episode one were the features of STAR PLUS were shown in the channel. Other energizing programming includes comedies, thrillers, cookery, kids shows, mythological and game shows, as well as Bollywood films. The channel extends to the smallest of towns and rural areas where Star Tv can not reach.

Star Cricket: This channel is entirely dedicated to showcase first-class cricket action from around the globe. Live / non-live international and regional cricket events are broadcasted by STAR CRICKET. In a meticulous manner as well as the programming also customized for the Indian audiences, including cricket news update, magazine and reality shows. STAR CRICKET is considered as the one stop destination of all the cricket action, history, updates, views and reviews. STAR Cricket is a 24 hour cricket channel and the part of the ESPN-STAR network. Its target audience is mainly Indian.

Star Vijay: The most popular Tamil entertainment channels in India is VIJAY . Programming is custom-made on VIJAY to cater to the classifiable culture of Tamil Nadu, and with advanced programmes in a variety of genres including talent hunts, music shows, sitcoms, thrillers, reality shows as well as dramas has been making waves. Its targeted audience is a mix of content, not limited to mega serials/dialy soaps like other tamil channels.

Star World: Star world is an English language channel .

Star Movies: This channel features movies from American film companies such as Disney, 20th Century Fox, Columbia Pictures, Miramax Films, MGM, Universal Pictures, Canal Plus and other movie distributors. STAR Movies is owned by STAR TV and an Asian movie channel.

Star Sports: STAR Sports is owned by STAR TV and a cable sports network. It features sports programs. Its corporate name is ESPN STAR Sports as it has partnership with ESPN. The official Asian station of the English Premier League is Star sports.

Star News: STAR News, the Hindi-language News channel of STAR Group India, is the channel that presents a mix of rolling news bulletins and specialised shows covering topics from crime to Cricket. A TV Guide for STAR Plus, STAR News and Channel V India are also broadcasted by them.

Star Ananda: It is a regional 24-hour comprehensive news Channel in the Bengali language, which features West Bengal local news and national news in India in quick-paced half-hour bulletins and coverage in crime, politics, lifestyle, sports and films.

STAR MAJHA: It is a new leading national Marathi news channel that delivers 24-hour Maharashtra local and national news in India.

ESPN: This channel brings viewers the most exciting sports action in Asia from around the world. Mix of regional and international programming of the channels ensures fans enjoy the most comprehensive sports coverage. ESPN also features international as well as regional sports events and over the next five years more cricket than any other television channel.

The History Channel: the Channel reaches more than 200 million viewers in 70 countries. The Channel is versioned in 20 languages. It is the only international television network mainly devoted entirely to historical programming.

National Geographic Channel: the channel demonstrates the excursions of dynamic and dedicated explorers, filmmakers, and researchers on assignment around the world. The channel engages, educates and venerations audiences with obligating stories and stunning hallmark images. One National Geographic Channel is there only.

Nat Geo Adventure: the Channel owned by Star, offers bold, high affect and agitating programmes that release the enlivened adventurer in all of us.